How IT Trust works

Helping you achieve GDPR compliance, quickly and easily

Finds all tracking technologies

A key point in the GDPR legislation is that you must be fully aware of all tracking technology on your website, and know what user data you share with third parties and where this data is sent. It is therefore essential that you find and account for all tracking technology on your website.

IT Trust makes this easy for you. We scan your website for the 10 known tracking technologies, as follows, including those behind your log-in system:

  • HTTP cookies
  • Javascript cookies
  • HTML5 Local Storage 1st party cookies
  • HTML5 Local Storage 3rd party cookies
  • IndexedDB
  • Silverlight Isolated Storage
  • Flash Local Shared Object
  • Web beacons
  • Ultrasound beacons
  • Pixel tags

Monthly Scan and report

The world is not static and it is the same with tracking technology. New technology surfaces and the old disappears. On average, more than 30% of all cookies and tracking technology change each month. Therefore, a key requirement of the EU regulations is to ensure you are fully up to date regarding all cookies and trackers on your website.

IT Trust’s comprehensive monthly report lets you know:

  • how many new cookies are on your website
  • how many have disappeared or been removed
  • where on your website new cookies have been placed
  • where in your website code new cookies have been placed
  • the source of cookies and trackers on your website
  • the information your website is sharing with third parties and where it is being sent

As a website owner, this information enables you (or your web agency) to determine whether the cookies and trackers are a necessary requirement for running your business, and/or your website, or whether they can be removed. It also allows you to identify whether a DPIA (Data Protection Impact Assessment) is required and, if so, provides essential information to incorporate within your DPIA. What is a DPIA?

Cookie consent banner

Obtaining user consent before tracking technologies are enabled is a key requirement of GDPR. IT Trust supports the requirement of 'prior consent' by withholding all types of cookies and trackers until the website visitor has consented to their use (by simply clicking on IT Trust’s pop-up cookie consent banner).

You can also choose to offer ‘multi-level consent’, where the user is able to choose which types of cookies they would like to block, putting ultimate control in the hands of the user and encouraging trust in your brand.

Cookie consent logging

Under GDPR, you may be required to show proof that all users being tracked and profiled have given their consent to this.

IT TRUST registers and logs all consents, so that you can access proof of consent in the event of an audit.

Safety and security is high on our agenda, so all consents are transmitted through a secure SSL connection and encrypted for storage.

Withdrawal of consent

The ability for users to change their mind and withdraw their consent is an important part of GDPR. And it should be as easy to withdraw consent as it was to give.

In other words, if you clicked on a banner to give consent, you should also be able to just click on a banner to withdraw your consent.

IT Trust makes this happen. Again, if chosen, IT Trust’s multi-level system of consent offers the user choice.

This means, for instance, that the user can choose to opt out of statistics-gathering cookies while allowing marketing cookies to remain.

Automatic cookie policy page

Our software automatically generates an up to date cookie policy page, every month, based on the specific tracking technologies enabled on your site.

This can be published on any of your web pages, for example, on your privacy policy page.

As a ‘dynamic’ page, it also automatically shows the user's current consent position and offers the user the option to change or withdraw a consent.

Additional features and benefits

Automated cookie descriptions

IT Trust maintains a central repository, or ‘bank’, of cookie definitions, describing the function of every known cookie or tracker. Whenever IT Trusts detects a cookie on your website, it automatically draws information from the repository to describe the function of the cookie to your website users.

You also have the ability to make changes to the automated description, if you wish, and store it in your own, local repository through IT Trust’s optional control panel.

One consent for multiple domains

If you have more than one website, or if your website has several sub-domains, IT Trust offers a ‘one consent’ option, where website users can provide just one consent to cover all your domains. This option enables your website user to provide consent on their first visit to any one of your websites.

Auto detect language

IT Trust software automatically detects the user's language based on their browser preferences and displays text in the consent banner in the user's preferred language.

We currently have customisable text templates in 43 languages.

Cross browser support

IT Trust’s consent collection system works with all the main web browsers compliant with HTML4 and HTML5 and supporting JavaScript and Secure Socket Layer (SSL). Our optional control panel also works with both the newest and previous version of the top 6 web browsers: Chrome, Firefox, Safari, Internet Explorer, Edge and Opera.

Supports accessibility standards

To cater for users of assistive technology, such as speech recognition software, our default consent banner meets the World Wide Web Consortium’s accessibility standards WCAG 2.0 and WAI-ARIA.

Get in touch or arrange your free trial

Contact Us

If you’d like to trial IT Trust for yourself, or would simply like to find out more, get in touch with us using the form below. We aim to respond within 1 working day.

We only ask for your email address when you request a call back so we have another way of contacting you, should we experience problems in calling you.
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